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We create an execute bespoke strategies and solutions to increase visibility and foster connections. Our clients range from visual and performing artists, galleries and design studios to luxury fashion brands and VIPs.

CO-FOUNDER. NEW YORK
AMOR DIAZ

Amor Diaz moved to New York to study Visual Arts, which led her to find her passion for art direction. With a background in marketing, Diaz formed We The Cool, a team of passionate women dedicated to creating unique content and strategies that translate into actual client growth. 

CO-FOUNDER. PARIS
GEORGINA VILLA

Georgina's experience as a fashion editor at Marie Claire Latin America, brought her closer to the PR and editorial industry. Based in Paris and with an MBA in Art Market Management she has crafts consultancy and public relations strategies tailored for professionals in the creative industries.

FOUNDERS

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